ICAO REPORT OF THE AFRICA-INDIAN OCEAN TRAFFIC FORECASTING GROUP (AFI TFG) SEVENTH MEETING
(Nairobi, 27-30 August 2013)
How Culture and Society Affect Crisis Management in Flight Operations
Culture and society may have a considerable influence on crisis management in flight operations; consequently, every airline has a responsibility to safeguard its brand and guarantee that the brand image does not affect potential customers’ perceptions of the quality of their services. Regardless of the resources spent to establishing an airline, if crises are not successfully managed, the airline will fail in a highly competitive business environment.